You started your business with an intense desire to help others. A passion to use what you’ve learned and your life experiences to help create change and forward motion in the lives of others. (And paychecks are always nice, too.)
But if you aren’t careful, you can spend all of your time marketing your business and none of your time living out your passion. Writing a book can boost your life coaching business and help give you more time to focus on doing what you love — helping others.
Here are 3 ways a book can boost your life coaching business:
1. Lead Generation: You’ve heard this phrase one million times already, I’m sure. That’s because generating leads and getting clients equals getting paid. A lot of life coaches are going about this a myriad of ways. Free classes, social media, paid advertising — and all of these ideas are legitimate ones. But when you write a book, you get to put your knowledge and expertise on the subject on paper. You will create leads and get people interested in what you have to say. Consider adding a book to you marketing strategy to help you generate more leads.
2. Create Authority: When people are looking for someone to help them with something, they do their research before they open their wallets. This generation of consumers likes to know, as much as possible, what they are going to get before they get it. And you will have created a hard copy of research. All your potential clients will have to do is open up your book and see that you know what you’re doing.
3. Ultimate Business Card: A book sets you apart as an expert in the ﬁeld. As business owners, we hope people will remember us through our business cards. A book not only allows them to remember you, it helps your potential clients know why they should.
You can become a published author in just 99 days!
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L. Shay Bradham is a freelance author, publisher, public speaker, and business consultant. She is the owner of Bradham Media Group.