5 Ways a book can help you sell more houses

Realtors send out calendars and holiday cards in December. Newsletters and other direct mail advertisements are sent year-round. Every realtor wants to grow his or her client base and be top-of-mind when a client is looking for a new home. A book can be a great tool to help you do just that.

There are so many great things to write about - home décor, gardening, curb appeal, hosting, etc. The possibilities are endless when it comes to what you could write about. But how will it actually help you?

Here are 5 ways a book can help you sell more houses:

1. Lead Generation: If you’re in the business of selling houses, you’re constantly making connections, networking, and looking for people that need you. Writing a book can inform your target audience and drive them directly to you.

2. Create Authority: Show your potential clients that you are an expert. Buying and selling a home can be a very emotional and anxious time for people, and buyers want to feel like the person working alongside them is an expert and can be trusted. A book will help establish that trust.

3. Generate Free Publicity: Local media outlets are always looking for positive and exciting things to say about their community. Send out a press release about your new book, and you will have free write-ups in the local papers.

4. Get More Referrals - As a free gift, give your book to clients and employees. Suggest they pass it along to their friends and contacts.

5. Ultimate Business Card - Written proof that you are a trusted source in the field of real estate will go much farther than a run-of-the-mill business card.

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